The brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty statue of King Umberto in Seregno, an Italian city. Passers-by halted and stared, as a temporary canopy concealing the statue was erected while pictures of the King dressed in underwear “waiting for the launderette” was displayed on the covers. A Samsung Samsung Eco Bubble Washing Machine was installed beside the statue as the real cleaning process began. The “clothes” were taken of the King and placed in the washing-machine to clean. The statue was revealed a week later to a large crowd – the statue was now completely cleaned and back to its former glory. The brand will continue to renovate statues in other major Italian cities – further fueling the brands image
Заголовок | Naked Statue |
Агентство | Leo Burnett Milan |
Кампания | Naked Statue |
Рекламодатель | Samsung |
Бренд | Samsung Eco Bubble |
Хотите увидеть все благодарности? это содержание только для подписчиков
Подпишитесь
Уже подписчик ? Войти
| |
Posted | Декабрь 2011 |
Бизнес сектор | Только для подписчиков |
Тип медиа | Анализ ситуации |
Креативный директор | P...o De.....is Только для подписчиков |
Исполнительный креативный директор | Ri....do Ro....io Только для подписчиков |
Копирайтер | L...a Ce.....ni Только для подписчиков |
Арт-директор | A....ra Ba.....ta Только для подписчиков |
Арт-директор | S...na ..y Только для подписчиков |