Västtraffic has long been a supporter of West Pride, the annual LGBT festival that takes place in Gothenburg in early June. But this year the transport provider wanted to reaffirm its commitment in an usual way. So with the aid of Forsman & Bodenfors it used the 30 tram departure boards at Gothenburg’s main station, simply reorganising the brightly coloured lines so that they formed a rainbow – the symbol of the LGBT community. So as you searched for your next tram, you were reminded that Gothenburg hearts West Pride.
Заголовок Proud partner of West Pride 2017
Агентство
Forsman & Bodenfors Göteborg
Кампания
West Pride 2017
Рекламодатель
Västtrafik
Бренд
Västtrafik
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Дата первой трансляции/Публикации
Только для подписчиков
Бизнес сектор Только для подписчиков
Тип медиа
Анализ ситуации
Длина