Paris is bigger than you think. BETC founding chairman Rémi Babinet is involved in two parallel projects that aim to combat the “Venice-ization” of... Читать больше
Brands should explore ways of adding something valuable to peoples’ lives. Читать больше
Careful messaging is critical for any brand right now. More than ever, brands need to be genuine and true, not opportunistic. Читать больше
The values we gravitated toward in 2020 will continue through 2021. Business and the economy aren’t likely to return to pre-pandemic levels anytime... Читать больше
Audiences seek to be entertained - they want to engage, interact, and - if you treat them right - they’re eager to come back for more. Читать больше