| Заголовок | Helping Clothes |
| Агентство | Lowe DraftFcb |
| Кампания | 2nd hand clothes - Humana |
| Рекламодатель | Humana |
| Бренд | Humana |
| Posted | Март 2009 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | Let your 2nd hand clothes help the 3rd world. |
| История | In the Humana TV commercial and advertisements, we see how second-hand clothing comes to life and literally helps the Third World with clean drinking water, teaching materials, medical care, agricultural technology, etc. Humana is an organisation which collects clothing for the benefit of development aid. More information on Humana and its projects can be found on the new site: www.humana.nl |
| Проблема | To increase name awareness of Humana and ensure that Dutch people all donate clothing for local projects in developing countries. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | Netherlands |
| Арт-директор | Maarten Vrouwes |
| Копирайтер | Friso Ludenhoff |
| Продюсер исполнительного агентства | Peter Burger |
| Директор | Ismael Ten Heuvel |
| Продакшн Студия | Pink Rabbit |
| Послепроизводственный этап | Condor |
| Спецэффекты / видеоэффекты | Rob’s Propshop |
| Звуковой дизайн компании | The Alamo Race Track |
| Звуковой дизайн компании | FC Walvisch |
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