| Заголовок | Volkswagen Roboboy UK |
| Агентство | Dentsu Creative |
| Кампания | Roboboy |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Дата первой трансляции/Публикации | 2017 / 6 |
| Бизнес сектор | Автотранспорт |
| История | The new generation of Volkswagens are filled with innovations smart enough to impress even the youngest, tech-savvy generation. That’s why VW wants to bring these innovations to life - using a RoboSuit that steals the show at a birthday party. The boy in the suit impresses his crush with automatic headlights, prevents accidents using pedestrian recognition, and seamlessly parks himself in between the other kids, seating himself next to the beautiful birthday girl. For all the kids that want to impress with a new generation Volkswagen, there is a free RoboSuit available at the Dutch Volkswagen Dealers. To add an extra dimension to the suit, the car brand launches an app that mimics a few Volkswagen innovations. Kids can measure their speed, play car sounds en control other feautures. “Humanizing innovation the Volkswagen way, was the starting point for this brief” |
| Тип медиа | Телевидение и кино |
| Длина | |
| Продакшн Студия | Pink Rabbit |
| Client | Jasper Van Der Bijl |
| Client | Eric Bun |
| Client | Leony Hogenes |
| Креативный директор | Mervyn ten Dam |
| Креативная команда | Florian den Hollander |
| Креативная команда | Vincent Versluis |
| Управление аккаунтом | Sven Vening |
| Управление аккаунтом | Dirk Jan de Krom |
| Продюсер | Fione van Wijk |
| Директор | Ismael Ten Heuvel |
| Исполнительный продюсер | Mireille Lampe |
| Продюсер | Monique van Beckhoven |
| Директор | Myrthe Mostermann |
| Lead model maker | Meike Sier |
| Wardrobe | Maartjes Wevers |
| Wardrobe | Monica Petit |
| Редактор | Martin Heijgelaar |
| Послепроизводственный этап | Captcha Amsterdam |
| Колорист | Barry Clarke |
| music clearance | MassiveMusic |
| Звук | Soundcircus |
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