ЗаголовокBattle of the Beans
Агентство
Кампания SOYJOY
Рекламодатель Pharmavite LLC
Бренд SOYJOY
PostedЯнварь 2009
Бизнес сектор Продукты питания
Слоган Whole Soy. Real Fruit. Longer Lasting Energy.
История No human being has ever witnessed this, but in offices all around the world every day at 3pm armies of healthy foods battle it out with armies of sugar snacks. Watch the Jellies go medieval on the Soys, and see how the Soys eventually win the battle with Zen-like determination in this ad for Soyjoy via RPA.
философия Seemingly fed up with actors' antics and pyrotechnics problems, "Independence Day" and "Prince Caspian" DOP Karl Walter Lindenlaub was surprisingly stoked about filming an empty white table for a day.
Проблема After choreographing fights between cars and cans of sardines, stuffed dolls and bags of chips, it was a breeze to animate a bunch of beans with no arms and legs. With the same counter-intuitive dynamic that works so well in Apple's "Mac vs PC" campaign as well as countless super-hero movies, the baddies are much more fun than the heroes: They're more colorful in the first place, and they start the fight as crazy and amped-up as a bunch of Scottish warriors straight out of Braveheart. Only when the sugar crush wanes does the way of the Samurai Soys win the day.
Тип медиа Телевидение
Длина
Телекинопроекционная аппаратура
Креативный директор
Арт-директор
Копирайтер
Продюсер агентства
Оператор-постановщик
Редактор
Редакционная компания
Продакшн Студия
Анимация
Производство аудиофонограмм
Звуковой дизайн компании
Колорист
Post Supervisor
Звуковой дизайн компании
Музыкальная компания / Композитор
Директор
Директор
Дизайнер
Stylist
Продакшн Студия
Арт-директор
CG Supervisor
Графический дизайнер
Исполнительный продюсер
Линейный продюсер
Исполнитель

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