Lauren Smith

Lauren Smith

Account Supervisor at Wieden + Kennedy, New York
New York, United States

Моя работа

SEE ALL WORK
8685 Christian

Christian

БРЕНД:
Delta Air Lines
АГЕНТСТВО:
Wieden + Kennedy
15123 Jennifer

Jennifer

БРЕНД:
Delta Air Lines
АГЕНТСТВО:
Wieden + Kennedy
14939 Mariko + Ary

Mariko + Ary

БРЕНД:
Delta Air Lines
АГЕНТСТВО:
Wieden + Kennedy
18907 Close The Gap

Close The Gap

БРЕНД:
Delta Air Lines
АГЕНТСТВО:
Wieden + Kennedy
29642 Misty Copeland

Misty Copeland

БРЕНД:
Under Armour
АГЕНТСТВО:
Droga5
2236 Fine Blend

Fine Blend

БРЕНД:
Kensington
АГЕНТСТВО:
Godfrey Q & Partners
10994 Battle of the Beans

Battle of the Beans

БРЕНД:
SOYJOY
АГЕНТСТВО:
RPA

Должности

Account Supervisor
New York, United States
June 2013 - В настоящее время здесь (10 лет 10 месяцев)
Delta Air Lines Account
Account Executive
New York, United States
May 2012 - May 2013 (1 год)
Global Fanta Account
Assistant Account Executive
New York, United States
April 2011 - May 2012 (1 год 1 месяц)
Global Fanta Account
Account/Media Coordinator
TBC
Baltimore, United States
June 2010 - March 2011 (9 месяцев)
* Genesis HealthCare Recruitment
* Argosy Casinos
Presenter
AAF National Student Advertising Competition
April 2010 - May 2010 (1 месяц)
Selected as one of five presenters to pitch an integrated marketing communications plan developed for State Farm
Team Leader
Google Online Marketing Challenge
January 2010 - May 2010 (4 месяца)
*Led a three person team to create a three-week online advertising campaign for Romano’s Catering in Philadelphia, Pennsylvania using Google AdWords
*Managed campaigns on a daily basis and delegated specific tasks to each team member to ensure objectives were reached
*Semi-finalist - campaign was in the top 100 out of 3,000 total campaigns.
Research and Strategic Planning Co-Chair
AAF National Student Advertising Competition
November 2009 - May 2010 (6 месяцев)
•Led the team in conducting both secondary and primary research for a campaign for State Farm targeted at 18-25 year olds
•Developed key target segmentation strategies that influenced the structure of the campaign
•Selected to be a presenter at Districts for the National Student Advertising Competition on May 1, 2010
Account Management Intern
Rooftop Communications
June 2009 - August 2009 (2 месяца)
•Developed a marketing plan for About Faces Day Spa and Salon that proposed methods to improve the company’s ability to attract clients, retain clients, and encourage service crossover. The plan was presented to and approved by the client
•Presented strategic media placement suggestions as part of a case study for the 2010 Music and Arts Branding Campaign. These suggestions were implemented
•Participated in client meetings, photo shoots and radio recordings as part of the account management team
Legislative and Public Affairs Intern
Natural Resources Conservation Service - USDA
July 2008 - August 2008 (1 месяц)
•Analyzed Senate hearings and wrote summaries for a weekly briefing distributed to program directors throughout the U.S.
•Compiled briefing books for the Chief of NRCS, branch chiefs, and program directors to be referenced during Congressional hearings regarding the 2007 Farm Bill
Directeur de création associé
Los Angeles, United States
Concepteur / rédacteur
San Francisco, United States
2236 Fine Blend

Fine Blend

БРЕНД:
Kensington
АГЕНТСТВО:
Godfrey Q & Partners
Concepteur / rédacteur
RPA
Santa Monica, United States
10994 Battle of the Beans

Battle of the Beans

БРЕНД:
SOYJOY
АГЕНТСТВО:
RPA

Образование

B.A Advertising, Spanish, International Studies

2006 - 2010 (4 года)

2009 (1 год)
Study Abroad Program - Spring 2009

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