| Заголовок | Singin' in the Rain |
| Агентство | adam&eveDDB |
| Кампания | Volkswagen British Campaigns |
| Рекламодатель | Volkswagen |
| Бренд | Volkswagen |
| Дата первой трансляции/Публикации | 2005 / 1 |
| Продукт | Golf GTI |
| Бизнес сектор | Компактные и маленькие автомобили |
| Слоган | The new Golf GTI. The original, updated. |
| История | A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI. |
| философия | Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values. |
| Проблема | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Результат | Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Звуковая дорожка | Singin' in the Rain |
| Продакшн Студия | Stink Films |
| Редакционная компания | Marshall Street Editors |
| Актер / Знаменитость | Gene Kelly |
| Музыка | Mint Royale |
| Арт-директор | Steven Jones |
| Директор | Ne-o |
| Копирайтер | Martin Loraine |
| Креативный директор | Jeremy Craigen |
| Специалист по работе с заказчиками | Matt Ross |
| Продюсер агентства | Richard Chambers |
| Продюсер | Blake Powell |
| Редактор | Tim Thornton-Allen |
| Кинематография | Patrick Duroux |
| Спецэффекты / видеоэффекты | Alex Lovejoy |
| Спецэффекты / видеоэффекты | Christophe Damiano |
| Спецэффекты / видеоэффекты | MPC |
| Звукозаписывающая студия | Mad Planet |