European Milk Forum - "Milk Moments – Behind the Gifs (Case study)"

SID LEE PARIS

SID LEE PARIS Paris, France

5927

Бренд: European Milk Forum
Страна: France

Рекламодатель: European Milk Forum

Заголовок	Milk Moments – Behind the Gifs (Case study)
Агентство	SID LEE PARIS
Кампания	Behind the Gifs
Рекламодатель	European Milk Forum
Бренд	European Milk Forum
Дата первой трансляции/Публикации	2019 / 3
Бизнес сектор	Молоко и продукты на основе молока
философия	In honor of World Milk Day, the European Milk Forum, the EU organization for the promotion of milk consumption, introduced a new operation in its ongoing “Milk Moments”campaign. Created in collaboration with Sid Lee Paris, the new operation examined the most popular gifs shared on Twitter, revealing the real story behind each. Each behind-the-curtain peek highlighted the association’s efforts to call attention to the variety of ways and times we consume milk. The scenarios in each of Twitter’s most-shared gifs were recreated and resituated in a new context involving a milk moment to demonstrate the campaign’s message: Behind each emotion is a Milk Moment. For the first time, gifs aren’t simply illustrating a message, they are messages in and of themselves. Using photo recognition technology, Sid Lee Paris developed a tool, which selects tweets containing the most-used gifs and sends automatic replies to reveal what’s behind the gif the user posted.
Тип медиа	Digital
Длина	99 seconds
Chairman / Executive Creative Director	Sylvain Thirache
Президент	johan delpuech
Управляющий директор	Mehdi Benali
Креативный директор	Stéphane Soussan
Копирайтер	Chloé Lefour
Арт-директор	Allan Huon
Директор рабочей группы клиента	Jean-Baptiste Destabeau
Специалист по работе с заказчиками	Trisha Mitra
Brand Strategy Manager	Ambroise Soulé
Продюсер агентства	Baptiste Gibert
Digital Agency Producer	Clément Cassajus
Digital Agency Producer	David Bismut
Продакшн Студия	Raise UP
Директор	Adrien Sallé
Разработчик	60fps
Local Activation Strategy	Sopexa