Dan Nelson, Jr.

Just about everyone calls him Nelie, but no one calls him lethargic. Always on the go, both professionally and personally, Nelie’s long list of career achievements is only rivaled by his litany of hobbies and activities. A graduate of Stanford University and a Bay Area resident during the Internet’s infancy, Nelie has always had a knowledge and passion for digital communications and technologies. But his professional interests and experience run the entire marketing gamut. From commercial photography, creative direction and account management to planning, strategy development and brand consulting, Nelie has immersed himself in just about every industry pool you can think of. After more than 20 years in the business, Nelie purchased Nelson Schmidt Inc. from his father, Dan Nelson Sr. (or just “Senior” if you see him in the hallway) in 2012, and has continued to propel our agency on an upward trajectory ever since. After wearing all those hats, you’d think Nelie might spend his rare free time catching up on a little rest. But when he’s not burning the business end of the candle, he’s living life to the fullest, hunting, fishing, boating, diving, skiing, golfing or volunteering as a rescue diver for the U.S. Coast Guard Auxiliary. Nelie is also an active leader in the community, serving as chairman of the Rotary Club of Milwaukee’s Maritime Committee, which produces the free LIVE @ the Lakefront summer concert series in the Rotary Amphitheater at Discovery World.