Director of Communications and Media Planning
at
IPNY, Inc. (copy)
San Francisco, United States
| Заголовок | Abarth Scorpion Skin |
| Brief | In 1949 Carlo Abarth built his very first race car. Under the emblem of the scorpion, his own star sign, he won everything possible. But sadly lost his life to cancer. To honour him, we created the Scorpion Skin Edition, a car specially created to raise money for the Dutch Cancer Society. An unknown fact we discovered is that a scorpion excoskeletons glows in ultraviolet light. The blue-green glow comes from a substance found in the skin of a scorpion. We collected these empty skins that a scorpion releases 16 times in its life and developped a new type of paint that we used on the car. Together with Dutch Contemporaty Artist we created a unique artwork based on Carlo Abarth’s rich history. This one-of-a-kind Abarth got auctioned and all profits were donated to the Dutch Cancer Society on a special event. |
| Агентство | Publicis Amsterdam |
| Кампания | Abarth Scorpion Skin |
| Рекламодатель | FCA |
| Бренд | Abarth Scorpion Skin Edition |
| Posted | Январь 2019 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Abarth vehicles were renowned for being high-performing and powerful, but first and foremost small and agile just like the Scorpion. The scorpion is in the core of the brand. |
| Тип медиа | Анализ ситуации |
| Креативный директор | Mischa Schreuder |
| Креативный директор | Ramon Stalenhoef |
| Копирайтер | Daniel Ashkol |
| Арт-директор | Jonathan van Loon |
| Графический дизайнер | Dave Fransen |
| Фотограф | Dave Fransen |
| Contemporary Artist | Pablo Lücker |
| Продюсер агентства | Joost Steinhoff |
| Продакшн Студия | NewBreed Amsterdam |
| Звук | NewBreed Amsterdam |
| Послепроизводственный этап | Tim Smith |
| Послепроизводственный этап | Lamine Ndiaye |
| Оператор-постановщик | Jonathan Wayland |
| Film Director | Bart Breugem |
| Film Director | Bart Breugem |
| Директор рабочей группы клиента | Gert-Jan Timmer |
| Директор рабочей группы клиента | Alice Brevoord |
| Директор рабочей группы клиента | Vanessa Snoeij |
Больше работы
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- АГЕНТСТВО:
- Clemenger BBDO Melbourne
ALDI Mobile - Granny
- БРЕНД:
- ALDI Mobile
- АГЕНТСТВО:
- BMF