Director of Communications and Media Planning
at
IPNY, Inc. (copy)
San Francisco, United States
| Заголовок | You'll Do Anything For a Kitten (Devonte) |
| Агентство | AMV BBDO |
| Кампания | You’ll Do Anything For a Kitten |
| Рекламодатель | Mars Pet Nutrition |
| Бренд | SHEBA |
| Posted | Апрель 2023 |
| Бизнес сектор | Корм для животных, продукты по уходу и услуги для домашних животных |
| История | To celebrate the brands’ expansion into the kitten life stage, the SHEBA brand is launching a new integrated marketing campaign rooted in the insight1 that one in four cat owners are allergic to cats and still can’t resist. Developed by AMV BBDO, the creative work spotlights what we all know – that cat parents will do anything for their kittens. AMV BBDO Creative Partners Polina Zabrodskaya and Andre Sallowicz say, “This insight confirms that people will do anything for their kitten – including enduring sneezing, itching, and swelling – all in the name of love; we wanted to capture this portrait of cat ownership and celebrate the willingness to give in.” |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Biscuit Filmworks LA |
| Главный креативный директор | Nicholas Hulley |
| Главный креативный директор | Nadja Lossgott |
| Креативный директор | Polina Zabrodskaya |
| Креативный директор | Andre Sallowicz |
| Креативная команда | Rachel Tweedy |
| Креативная команда | jamie chang |
| Agency Planning Team | Phoebe Fielding |
| Agency Planning Team | Kerrie Boyes |
| Agency Planning Team | Lola Neves |
| Agency Account Team | Alice Lindsay |
| Agency Account Team | Richard Mitchell |
| Agency Account Team | Poppy Wilson |
| Agency Account Team | Laura Balfour |
| Продюсер агентства | Lindsay Hughes |
| Продюсер агентства | Kieran Sadler |
| Художественный продюсер | Sophie Alliott |
| Agency Designer | Marion Rossignol |
| Agency Designer | Mario Kerkstra |
| Медиа-агентство | EssenceMediacom |
| Директор | Angelo Cerisara |
| Production Co. Producer | Tom Ford |
| Редактор | Amzek Vladislav |
| Послепроизводственный этап | No. 8 |
| Продюсер пост-производства | Glen Percival |
| Градация / Интернет | Tim Smith |
| Аудио послепроизводственный этап | No. 8 |
| Звукорежиссер | George Castle |
| Фотограф | Sam Gregg |
| Продюсер | Sylvie Champenois |
| PR-агентство | Weber Shandwick |
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