| Заголовок | Decoding Nothing |
| Агентство | VCCP |
| Кампания | Decoding Nothing |
| Рекламодатель | Virgin Media O2 |
| Бренд | O2 |
| Posted | Сентябрь 2023 |
| Бизнес сектор | Услуги телекоммуникации |
| философия | O2 wanted to drive fame for both O2 and the new Nothing brand, as its exclusive partner in the UK. NOTHING believe great tech isn’t just functional but also beautiful. Introducing #O2DecodeNothing - a campaign turning code into art. We partnered with code artist Andreion de Castro and commissioned four digital artworks, each containing a hidden code only eagle eyed tech lovers would spot. Those who found the codes and text the number not only won a free Nothing Phone (1) but got the art work they decoded as an NFT, tradeable on the Nothing Phone’s pre loaded NFT gallery. |
| Тип медиа | Digital |
| Длина | |
| Media Buying Agency | Havas Media Network UK |
| Digital продакшн студия | Bernadette |
| Продакшн Студия | Girl&Bear |
| Главный креативный директор | Darren Bailes |
| Исполнительный креативный директор | Johnny Parker |
| Исполнительный креативный директор | Chris Birch |
| Креативный директор | Jon Bancroft |
| Креативная команда | Arthur Harry |
| Креативная команда | Ludo Thomas |
| Дизайнер | Andreion de Castro |
| Senior Account Director | Charlotte Powell |
| Senior Account Manager | Matt Isard-McNulty |
| Planner | Nicholas Pirard |
| Planning Director | Rob Estreitinho |
| Продюсер | Dwayne Huggins |
| Production Creative | Jon Bancroft |
| Продюсер | Rose Nott |
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