Моя последняя работа
SEE ALL WORKShake It Up
Take:90
Take:90
PROCESSIONS 2
Обо мне
Following stints some of London’s most creative advertising agencies, including Mother and Wieden + Kennedy, Caroline Pay is now deputy executive creative director at BBH. Her work in the past has including standout campaigns for Levi’s, FRANK, Baileys and Refuge, and she now oversees the account for Tesco, the UK’s biggest retailer.
Pay has been a champion for helping more women get to the top in advertising, and is also recognised for her support of new talent throughout her career. Most recently she helped commissioned a series of artworks from both established and up-and-coming graphic artists, including two students. These were displayed at the Protein Gallery in London before being auctioned at Christie’s, with all monies raised going to Refuge.
Навыки
- Creative Direction
- Creative Strategy
- Advertising
- Interactive Advertising
- Concept Development
- Digital Marketing
- Brand Development
- Digital Strategy
- Art Direction
- Outdoor Advertising
- Visual Communication
- Online Advertising
- New Media
- Social Media Marketing
- Copywriting
- Television
- Logo Design
- Film
- Brand Architecture
- Posters
- Commercials
- Branding
- Broadcast
Опыт в секторе
- Краски, средства защиты древесины, кисти, клеи
- Институциональные/общественного интереса/некоммерческие организации
- Безалкогольные напитки, тоники
- Часы
- Универсальные магазины, супермаркеты
- Благотворительные организации, фонды, волонтеры
- Крепкие напитки, крепленые вина
- Легковые автомобили
- Одежда
- Права человека
- Средства для загара
- Супы, фарш, приготовленные соусы
- Шампуни и кондиционеры
Премии
- 2016 Advertising Creative Circle Awards
- 2008 British Arrows
- 2008 ANDY Awards
- 2008 ADC Annual Awards
- 2008 The One Show
- 2008 D&AD Awards
- 2007 Cannes Lions International Festival of Creativity
- 2007 British Arrows
- 2007 Cristal Media & ADvertising Summit
- 2007 CLIO Awards
- 2007 ANDY Awards
- 2006 Cannes Lions International Festival of Creativity
- 2006 The APA Show
- 2005 British Arrows
- 2004 Epica Awards
- 2002 Kinsale Shark Advertising Festival
- 2002 YoungGuns International Advertising Award
- 2002 ANDY Awards
- 2002 Epica Awards
- 2002 BoB - Best of the Best Awards
- 2002 Cannes Lions International Festival of Creativity
- 2001 Cannes Lions International Festival of Creativity
- 2001 YoungGuns International Advertising Award
- 2001 Epica Awards
Моя работа
SEE ALL WORKPROCESSIONS
- БРЕНД:
- Artichoke
- АГЕНТСТВО:
- Grey London
David and Goliath
- БРЕНД:
- Lucozade Energy
- АГЕНТСТВО:
- Grey London
Effective Weapons
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Original
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Arduous Tests
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Должности
Chief Creative Officer
Headspace LA
United States
June 2018 - В настоящее время здесь (5 лет 10 месяцев)
Headspace is one of the world’s most differentiated, important and socially mission-driven brands, so being given the responsibility to guide its exciting future with groundbreaking branded content, storytelling and entertainment is a challenge I enthusiastically embrace, especially considering it’s such a remarkable chance to have a lasting, measurable impact on the lives of people everywhere
Take:90
- БРЕНД:
- Guvna B
- АГЕНТСТВО:
- Grey London
Take:90
- БРЕНД:
- Guvna B
- АГЕНТСТВО:
- Grey London
PROCESSIONS 2
- БРЕНД:
- Artichoke
- АГЕНТСТВО:
- Grey London
PROCESSIONS
- БРЕНД:
- Artichoke
- АГЕНТСТВО:
- Grey London
David and Goliath
- БРЕНД:
- Lucozade Energy
- АГЕНТСТВО:
- Grey London
Effective Weapons
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Original
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Arduous Tests
- БРЕНД:
- Caliber 59
- АГЕНТСТВО:
- Grey London
Accounts include Refuge, BBC and Tesco.
Creative Director
London , United Kingdom
April 2010 - September 2013 (3 года 5 месяцев)
Accounts included Post Office, New Look, GREAT Britain and Boots.
What Goes Around
- БРЕНД:
- 46664/Coca-Cola
- АГЕНТСТВО:
- Mother London
Guns For Sale
- БРЕНД:
- Amnesty International
- АГЕНТСТВО:
- Mother London
Skinscope
- БРЕНД:
- Soltan
- АГЕНТСТВО:
- Mother London
Sven
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Archer
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Tony & Cherie
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Camilla
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Posh
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Liz & Hugh
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Marathon
- БРЕНД:
- Cup-A-Soup
- АГЕНТСТВО:
- Mother London
I'm So Fabulous
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Do Me, Do Me
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Competition
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
You, You, You
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Emergency
- БРЕНД:
- Dr Pepper
- АГЕНТСТВО:
- Mother London
- 2007 ANDY Awards
- 2006 Cannes Lions International Festival of Creativity
- 2006 The APA Show
- 2005 British Arrows
- 2004 Epica Awards
- 2002 Kinsale Shark Advertising Festival
- 2002 YoungGuns International Advertising Award
- 2002 ANDY Awards
- 2002 Epica Awards
- 2002 BoB - Best of the Best Awards
- 2002 Cannes Lions International Festival of Creativity
- 2001 Cannes Lions International Festival of Creativity
- 2001 YoungGuns International Advertising Award
- 2001 Epica Awards
Accounts included lastminute.com
Accounts included Honda
Drop
- БРЕНД:
- Honda Motors
- АГЕНТСТВО:
- Wieden + Kennedy
Accounts included Levi's
Accounts included Boots, No7, Soltan, Coca Cola, Dr Pepper, Schweppes, FRANK, Amnesty International, Magic FM, Cup a Soup etc
What Goes Around
- БРЕНД:
- 46664/Coca-Cola
- АГЕНТСТВО:
- Mother London
Guns For Sale
- БРЕНД:
- Amnesty International
- АГЕНТСТВО:
- Mother London
Skinscope
- БРЕНД:
- Soltan
- АГЕНТСТВО:
- Mother London
Sven
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Archer
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Tony & Cherie
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Camilla
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Posh
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Liz & Hugh
- БРЕНД:
- Schweppes
- АГЕНТСТВО:
- Mother London
Marathon
- БРЕНД:
- Cup-A-Soup
- АГЕНТСТВО:
- Mother London
I'm So Fabulous
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Do Me, Do Me
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Competition
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
You, You, You
- БРЕНД:
- Organics
- АГЕНТСТВО:
- Mother London
Emergency
- БРЕНД:
- Dr Pepper
- АГЕНТСТВО:
- Mother London
- 2007 ANDY Awards
- 2006 Cannes Lions International Festival of Creativity
- 2006 The APA Show
- 2005 British Arrows
- 2004 Epica Awards
- 2002 Kinsale Shark Advertising Festival
- 2002 YoungGuns International Advertising Award
- 2002 ANDY Awards
- 2002 Epica Awards
- 2002 BoB - Best of the Best Awards
- 2002 Cannes Lions International Festival of Creativity
- 2001 Cannes Lions International Festival of Creativity
- 2001 YoungGuns International Advertising Award
- 2001 Epica Awards
