| Заголовок | PROCESSIONS |
| Агентство | Grey London |
| Кампания | PROCESSIONS |
| Рекламодатель | Artichoke |
| Бренд | Artichoke |
| Дата первой трансляции/Публикации | 2018 / 6 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | Grey London has launched a series of posters to promote the national art project PROCESSIONS, which marks 100 years since women got the vote. This Sunday (June 10th) tens of thousands of women and girls will walk in London, Edinburgh, Cardiff and Belfast to celebrate this historic moment and consider what it means to be a woman today. The project is produced by Artichoke, the not-for-profit organisation behind other public art works including ‘The Sultan’s Elephant’ and ‘Lumiere.’ It’s been commissioned by 14-18 NOW, the UK’s art programme for the First World War, who toured the poppies (Blood Swept Lands and Seas of Red) to the Tower of London and around the UK. Each participant will be given a green, purple or white scarf (the colours that represent the Suffragette movement) to create a huge striped procession through the streets. At the heart of these rivers of colour will be specially created banners echoing those carried by suffrage campaigners. Grey London has been supporting Artichoke over the last year, designing the visual identity for PROCESSIONS. The work will be seen throughout the event which is aiming to be the UK’s largest ever mass participation artworks. The posters, on display across the UK on sites donated to Artichoke by Primesight, Clear Channel and J C Decaux, feature this branding which optimises the Suffragette colours in a modern way. Grey’s design work will be seen all this week in London, Edinburgh, Cardiff and Belfast, as well as online. All women and girls are encouraged to join the Procession of their choice on Sunday 10th June. For further information go to: https://www.processions.co.uk/ PROCESSIONS will be broadcast live on BBC1 on Sunday 10th June, 2pm-4pm. NB: This Friday Grey London will be hosting a special event to celebrate PROCESSIONS, featuring a banner making workshop and talks from Helen Marriage and other supporters of the project. Let me know if you would like attend the event or set up interview opportunities with Helen Marriage. |
| Тип медиа | На открытом воздухе / вне дома |
| Рынок | Ireland |
| CCO | Caroline Pay |
| CD | Rachel Robinson |
| Creative | Georgia Horrocks |
| Creative | Matthew Kennedy |
| Designer Manager | Ryan Shellard |
| Designer | Sophie Heath |
| Head of Design | Yassa Khan |
| Head of Creative Ops | Shaun Musgrove |
| Creative Producer | Claire Ramasamy |
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