| Заголовок | Who In Their Right Mind? |
| Агентство | Roose & Partners |
| Кампания | Who In Their Right Mind? |
| Рекламодатель | Nestlé Rowntree |
| Бренд | Pretzel Flipz |
| Posted | Март 2000 |
| Продукт | Nestlé Rowntree |
| Бизнес сектор | Продукты питания |
| Слоган | Youll Like Them But You Wont Know Why |
| История | PRETZEL FLIPZ. AND NOW FOR SOMETHING COMPLETELY DIFFERENT
. When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate covered pretzels doesnt sound like a very appealing combination! Under the disarmingly candid slogan Youll Like Them But You Wont Know Why, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Nick Fordham |
| Копирайтер | Neil Chappell |
| Арт-директор | Phil Gooch |
| Продюсер агентства | Jessica Ferguson |
| Директор | Mitchell Walker |
| Оператор-постановщик | Benedict Campbell |
| Актер / Знаменитость | Grant Burgin |
| Музыка | Clarence Henry |
| Продакшн Студия | Macleond & Partners |
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