Rothco/Daintree - "Shred of Decency"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Ireland

Премии

11993

Это объявление является частью "ACT Responsible Collection"

Бренд: Rothco/Daintree
Страна: Ireland

Рекламодатель: Rothco/Daintree

Заголовок	Shred of Decency
Агентство	Rothco, part of Accenture Song
Кампания	Shred of Decency
Рекламодатель	Rothco/Daintree
Бренд	Rothco/Daintree
Дата первой трансляции/Публикации	2015 / 4
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
философия	When ROTHCO and Daintree discovered that sections of the No Campaign were producing these materials and spreading lies, they put their heads together and came up with a new product called ‘A Shred of Decency’ – confetti made from 100% recycled lies.
Проблема	Almost two years in the making, the referendum on the legalisation of same-sex marriage in Ireland will take place on 22 May 2015. United in their beliefs, ROTHCO has joined forces with Daintree Paper, (a stationery shop on Camden Street, Dublin), in order to get the positive message for marriage equality out into the world. There has been tense debate between the Yes and No camps in the run up to the referendum. Notably, elements of the No Campaign have stirred up controversy by spreading flyers which contain factually incorrect statements such as, “They [homosexuals] will contract cancers earlier in life.”
Тип медиа	Веб-фильм
Длина	62 seconds
Продюсер агентства	Jessica Derby
Арт-директор	Stephen Rogers
Копирайтер	Shane O'Brien
Специалист по работе с заказчиками	Sarah McGann
Продакшн Студия	Piranha Bar
Продюсер	Jessica Derby
Редакционная компания	Rothco, part of Accenture Song
Редактор	Stephen Walsh
Post Producer	Aileen Heavey
Послепроизводственный этап	Piranha Bar
Продюсер агентства	Stevi Russel
Исполнительный креативный директор	Alan Kelly
Продюсер	Stevi Russel
Редакционная компания	Piranha Bar