Заголовок | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
Кампания | Absolut Comeback / Absolut Recycled |
Рекламодатель | The Absolut Company |
Бренд | Absolut Comeback / Absolut Recycled |
Posted | Ноябрь 2019 |
Бизнес сектор | Крепкие напитки, крепленые вина |
История | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
Тип медиа | Дизайн упаковки |
Главный креативный директор | Mårten Knutsson |
Исполнительный креативный директор | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
Директор рабочей группы клиента | Johan Lundgren |
Специалист по работе с заказчиками | Sara Kindbom |
Стратегический директор | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |