Alan Pafenbach

Sharing Creative Director duties at the Boston office of SapientNitro, a 10,000 person digital and experience marketing company. My primary responsibility is for digital agency of record for automotive client, Fiat Chrysler Automobiles. I was part of the winning pitch team in 2010 that brought in what is to this day, the agency's largest account. I also helped grow the Boston creative team from 15 to over a 100 diversifying the company's offering to include advertising and content creation. My team has won a number of advertising and technology awards for our work on Ram Trucks, and Chrysler, creating award-winning digital experiences for the 2013 and 2014 Super Bowl. I have also created work for Dodge, Jeep, Sprint and Bertuccis Restaurants. In addition to digital advertising and content creation for FCA I also manage integrated projects with partner agencies, The Richards Group, Weiden+Kennedy, Global Hue and Meredith CRM.

I work directly with clients as well as traditional and digital agencies, and design firms.

I provide strategic insight, creative development, concept testing, and final production of television, video, radio, digital applications and web experiences.

These services are available on a project or fee basis.

I worked on two interrelated projects. The first was to manage the global creative efforts for a leading internet portal. This includes developing a global message and brand standards, and then bringing existing and new advertising and brand work under those standards. This involves working with Ogilvy teams in Europe and the Far East. The second assignment is to create better integration between be the brand and online teams at Ogilvy & Mather NY and OgilvyOne in San Francisco. This involved hiring senior creative staff in San Francisco and co-ordinating staffing plans with agency management on the west coast.

I was Executive Creative Director for the $350,000,000 Volkswagen advertising account, managing multi-disciplined staff of 35. My responsibilities included the production of all television, online, print, out of home, retail, and promotional advertising and sales collateral. I lead the development for six major vehicle launch campaigns including the 1999 launch of the iconic New Beetle. The "Drivers wanted." campaign helped dramatically reverse a steep decline in brand awareness and sales. Brand tracking studies showed it to be the best known automotive tagline in the industry. My team won virtually every industry award, including the Cannes Grand Prix, The Kellys, One Club, Andy's, D&AD, Clio, and The Effies.

The strength and reputation of the work helped attract talent and business to the agency and fueled substantial growth during the period. Arnold was sold to the Havas Network in 2000.

Worked as one of two art directors in this boutique advertising shop. Handled design and concept duties on a wide range of accounts including Legal Seafoods and EMC Corporation.