| Заголовок | Metaller |
| Агентство | AMV BBDO |
| Кампания | Tech for the life you dream of… |
| Рекламодатель | PC World |
| Бренд | Currys PC World |
| Дата первой трансляции/Публикации | 2015 / 3 |
| Бизнес сектор | Компьютеры, личные цифровые устройства и калькуляторы |
| Слоган | tech for the life you dream of |
| История | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
| философия | In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор | Clark Edwards |
| Копирайтер | Clark Edwards |
| Исполнительный креативный директор | Alex Grieve |
| Исполнительный креативный директор | Adrian Rossi |
| Продюсер | Andrew Studholme |
| Исполнительный продюсер | James Bland |
| Agency Planner | Sarah Sternberg |
| Оператор-постановщик | Christopher Sabogal |
| Продюсер агентства | Polly Lowles |
| TV Producer | Polly Lowles |
| Редактор | Ed Cheeseman |
| Agency Planner | David Edwards |
| Directors | The Bobbsey Twins From Homicide |
| Продакшн Студия | Blink London |
| Послепроизводственный этап | The Mill London |
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