Kellogg's - "Bonfire Bites"

Leo Burnett

Leo Burnett London, United Kingdom

4867

Бренд: Kellogg's
Страна: United Kingdom

Рекламодатель: Kellogg's

Заголовок	Bonfire Bites
Агентство	Leo Burnett
Кампания	Because Yum
Рекламодатель	Kellogg's
Бренд	Kellogg's
Дата первой трансляции/Публикации	2016 / 9
Бизнес сектор	Хлопья на завтрак
философия	The agency developed the ‘Because Yum’ idea to encourage people to reappraise cereal as a potential snack, getting them to eat it at different times of day outside of breakfast.Launching on 26th September, the campaign will run across Facebook, YouTube, Instagram, and Twitter.Kellogg’s aims to build a carefree, cheeky spirit around their cereal through Because Yum, opening people’s minds to many simple and delicious ways to eat cereal.Kellogg’s are tapping into different snacking occasions including elevenses, after school, and the post-gym moment whilst offering up a perfect cereal-inspired snack for that occasion - be that playdate lollies, a boxset treat, or a homework half time snack.Leo Burnett London is collaborating with DigitasLBi on further social activity to support the films, including topical work that will encourage consumers to share their own snack ideas in the run up to Halloween.The ‘Because Yum’ idea was originally created by Leo Burnett Chicago, and adapted for the UK market.
Тип медиа	Социальные медиа
Длина	17 seconds
Продакшн Студия	Little Fish Films
Креативный директор	Charlie Martin
Арт-директор	Lewis Beaton
Копирайтер	Alex Moore
Директор рабочей группы клиента	Jessica Lyons
Продюсер агентства	Lisa Nicholls
Продюсер агентства	Javré Dow
Продюсер агентства	Emma Bewley
Директор	Gus Filgate
Продюсер	Veronica Saez
Редактор	Colin Greenall
Послепроизводственный этап	Jules Stevens
SOund Design	Roundtable Films
Оператор-постановщик	Luke Scully
Печатник	Ryan Dilley