Partner, Director of Integrated Production
at
Deutsch, Los Angeles
Los Angeles, United States
| Заголовок | First Kiss |
| Агентство | Deutsch |
| Кампания | Live Más |
| Рекламодатель | Taco Bell |
| Бренд | Taco Bell |
| Posted | Апрель 2013 |
| Продукт | Cool Ranch Doritos Tacos Locos |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| Слоган | Live Más |
| История | The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United States |
| Продакшн Студия | Bob Industries |
| Послепроизводственный этап | Methodstudios |
| Спецэффекты / видеоэффекты | Methodstudios |
| Главный креативный директор | Mark Hunter |
| Креативный директор группы | Brett Craig |
| Креативный директор | Josh DiMarcantonio |
| Арт-директор | Sara Oakley |
| Копирайтер | Melissa Langston-Wood |
| Оператор-постановщик | Vic Palumbo |
| Director of Content Production | Victoria Guenier |
| Продюсер исполнительного агентства | Paul Roy |
| Продюсер агентства | Alison McMahon |
| Group Account Director | Walter Smith |
| Директор рабочей группы клиента | Amanda Rantuccio |
| Руководитель группы по связям с рекламодателями | Amanda Schuster |
| Директор | Zach Math |
| Редакционная компания | Union Editorial |
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