Заголовок | Smokey Eye |
Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
Агентство | McCann Montreal |
Кампания | Barely High is Still Too High to Drive |
Рекламодатель | Government of Ontario |
Бренд | ONGov |
Posted | Ноябрь 2019 |
Бизнес сектор | Правительство и другие органы |
Слоган | The Risks are Real. |
История | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
Тип медиа | Телевидение и кино |
Длина | |
Больше информации | Ontario.ca/TooHighToDrive |
Музыкальная компания / Композитор | Pirate Toronto |
Исполнительный креативный директор | Josh Stein |
Креативный директор | Chris Duffett |
Копирайтер | Chris Duffett |
Креативный директор | Rob Trickey |
Арт-директор | Rob Trickey |
Исполнительный продюсер | Jacqueline Bellmore |
Специалист по работе с заказчиками | Tracy Curti |
Специалист по работе с заказчиками | Michelle Li |
Продакшн Студия | Soft Citizen |
Директор | The Perlorian Brothers |
Исполнительный продюсер | Eva Preger |
Исполнительный продюсер | Link York |
Исполнительный продюсер | Rob Burns |
Линейный продюсер | Merrie Wasson |
Оператор-постановщик | Mikail Petrenko |
Художник-постановщик | Alexis DeBad |
Casting Production | Jigsaw Casting |
Кастинг | Shasta Lutz |
Послепроизводственный этап | Tory Osler |
Редактор | Griff Henderson |
Заместитель редактора | Kerstin Juby |
Исполнительный продюсер | Tory Osler |
Колорист | Wade Odlum |
Художник по видеоэффектам | Ben Spergel |
Исполнительный продюсер | Grant Pye |
Продюсер Продакшн Студии | Tom Eymundson |
Продюсер Продакшн Студии | Maggie Blouin Pearl |
Музыка | LPGs over Hawaii by Solvent |
Директор | Jacqueline Bellmore |