Kia - "Robo Dogmented Reality"

David&Goliath

David&Goliath El Segundo, United States

18219

Бренд: Kia
Страна: United States

Рекламодатель: Kia Motors

Заголовок	Robo Dogmented Reality
Агентство	David&Goliath
Кампания	Robo Dog
Рекламодатель	Kia Motors
Бренд	Kia
Дата первой трансляции/Публикации	2022 / 2
Бизнес сектор	Легковые автомобили
История	Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, “Robo Dogmented Reality” is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found at https://kiadogmentedreality.com/ to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities. Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes. “The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath.
Тип медиа	Digital
Длина	48 seconds
Продакшн Студия	Biscuit Filmworks LA
Augmented Reality	14Four
Директор	Noam Murro
Исполнительный креативный директор	Mark Monteiro
Главный креативный директор	Ben Purcell
Редактор	Damion Clayton
Senior Print Producer	Lisa Stevens
Founder + Creative Chairman	David Angelo
Оператор-постановщик	Eric Schmidt
Managing Director/Broadcast Production	Paul Albanese
Executive Creative Director/Art Director	Frauke Tiemann
Audio Mixer/Sound Designer	Nathan Dubin
Managing Director/Integrated Production & Technology Services	Peter Bassett
Исполнительный продюсер	Christopher Coleman
Управляющий директор	Adam Bright
Executive Creative Director/Copywriter	Mark Koelfgen
Художник-постановщик	Brock Houghton
Group Creative Director/Copywriter	Courtney Pulver
Исполнительный продюсер	Jonathan Carpio
Директор стратегической группы	Bruno Cunha
Продюсер	Jason Groves
Исполнительный продюсер	Andrew Travelstead
Creative Director/Copywriter	Nick Micale
Audio Services	Margarita Mix Santa Monica
Продюсер по цвету	Matt Moran
Partner Managing Director	Shawn Lacy
Operations Manager	Brian Frank
Исполнительный продюсер	Juliet Diamond
Creative Director/Art Director	Bennett Austin
Менеджер по информации о продукции	Mark McNaul
Художественный продюсер	Cara Nieto
Senior Project Manager	Mike Antonellis
Управляющий директор	Lisa Tanner
Исполнительный продюсер	Ashley McKim
Music Editor/Creative Director	Rory Doggett
Associate Communications Planning Director	Natalie Gomez
Директор рабочей группы клиента	Jay Mattingly
Executive Print Producer	Jenny Wu
Заместитель редактора	Michael Shugarman
Президент	Yumi Prentice
Performed by	Bonnie Tyler
Senior Digital Designer	Meagan Steinkamp
Директор по стратегии	Laura Forman
Head of Production	Sean Moody
Assistant Engineer	Sean Melia
Assistant Engineer	Mike Murzyn
Исполнительный продюсер	Whitney Morris
Колорист	Jill Bogdanowicz
Senior Business Affairs Manager	Shay Davis
Senior Print Producer	Elisa Atwood
Senior Creatist	Jasmine Spraglin
Associate Director of Project Management	Genie Lara
Менеджер по делам бизнеса	Sheila Barrand
Продюсер цифрового формата	Allison Minton
Associate Digital Producer	Abigail Grinberg
Продюсер	Nicole Haws
Исполнительный продюсер	Paula Arnett
Руководитель группы по связям с рекламодателями	Aurelia Fulginiti
Group Creative Director/Art Director	Robert Casillas
Group Account Director	Allison Draskovich
Digital Executive Producer	Allan de Leon
Digital Designer	Evon Forbes
Management Supervisor	Kylie Harmon
Делопроизводитель	Jen James
Делопроизводитель	Jillian Littleton
Ассистент исполнительного руководителя по учетной записи	Maddie Webster
Стратег	Beka Tesfaye Strategist
Президент	Jeff Oswalt
Продюсер	Avery McKee
Креативный директор	Brandon DeLauney
Lead Designer	Madison Merica
Director of Animation	Eric Narad
Senior Front End Developer/AR Lead	Alex Michaluk
Front End Developer	Jared Darr
Front End Developer	Coby Forrester
Technical Strategy Director	Steve Wanless
Augmented Reality SDK	8th Wall
Assistant Engineer	Zach Olson
Written by	Jim Steinman
Color Studio	Company 3
Assistant Engineer	Song
Courtesy of	Sony Music Entertainment
Editorial Company	Spinach LA
Компания, которая занимается визуальными эффектами	Parliament
Published by	Edward B. Marks Music Company
Published by	Lost Boys Music
Licensed by	Round Hill Carlin LLC
Music Editor/Creative Director	Model Citizen Creative