| Заголовок | #TakeItDown |
| Агентство | WRTHY |
| Кампания | #TakeItDown |
| Рекламодатель | ChildFund International |
| Бренд | ChildFund International |
| Дата первой трансляции/Публикации | 2023 / 9 |
| Бизнес сектор | Права человека |
| Слоган | help us #takeitdown |
| История | Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms. |
| философия | The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online. |
| Проблема | The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | https://www.childfund.org/ |
| Продакшн Студия | Biscuit Filmworks NY |
| Исполнительный креативный директор | Lew Willig |
| Креативный директор | Mark Girand |
| Продюсер | Harry Lowell |
| Продюсер | Betsy Beale |
| Продюсер | Ari Wilhem |
| Продюсер | Margaux Ravis |
| Дизайнер | Jaadi Fonseca |
| Директор | Noam Murro |
| Исполнительный продюсер | Shawn Lacy |
| Редакционный | Work Editorial Stewart Reeves |
| Спецэффекты / видеоэффекты | Parliament Enca Kaul |
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