| Заголовок | Texting vs Drinking |
| Brief | When a series of passengers notice that a taxi driver is drinking alcohol, they go crazy – berating him and asking him to pull over. Yet when he starts texting on his mobile phone, they don’t say anything. Distracted driving is as lethal as drunk driving. Texting and driving don’t mix. |
| Агентство | MullenLowe U.S. |
| Кампания | Texting vs Drinking |
| Рекламодатель | Safe Roads Alliance |
| Бренд | Safe Roads Alliance |
| Posted | Ноябрь 2016 |
| Бизнес сектор | Безопасность дорожного движения |
| История | Safe Roads Alliance was formed in 2006 as a not-for-profit organization dedicated to promoting safer driving.Safe Roads provides educational services to all drivers on different aspects of driving safety, including: issues confronting teen drivers, older drivers, seat belt usage, and Distracted Driving.One of our primary programs is to provide drivers of all ages with access to driver training that far surpasses classes taken to obtain a license. Closed-course, hands-on, advanced driver strategies and techniques are learned in a safe, controlled environment with one goal: to make all drivers better drivers. Statistically teen drivers are the most important group for this training, but it is our feeling that every driver can improve their skills and would benefit from this program.Safe Roads Alliance has partnered with In Control Family Foundation and Safety Insurance to help reach these goals. |
| Тип медиа | Телевидение |
| Продакшн Студия | Station Film |
| Креативный директор | Mark Wenneker |
| Креативный директор | Tim Vaccarino |
| Креативный директор | Dave Weist |
| Креативный директор | Rob Kottkamp |
| Креативный директор | John Kearse |
| Креативный директор | Nick Mathisen |
| Креативный директор | Nick Mathisen |
| Копирайтер | Nick Mathisen |
| Арт-директор | Mauricio Perez |
| Арт-директор | Mauricio Perez |
| Директор | Sam Cadman |
| Директор | Sam Cadman |
| Продюсер Продакшн Студии | Caroline Gibney |
| Продюсер Продакшн Студии | James Blom |
| Продюсер Продакшн Студии | James Blom |
| Продюсер агентства | Liza Near |
| Продюсер агентства | Liza Near |
| Продюсер агентства | Zeke Bowman |
| Продюсер агентства | Trish Dowley |
| Продюсер агентства | Trish Dowley |
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