| Заголовок | Pound |
| Агентство |
BBDO Guerrero
|
| Кампания |
For Persistent Headaches
|
| Рекламодатель |
Bayer HealthCare LLC
|
| Бренд |
Saridon
|
| Дата первой трансляции/Публикации |
2012 / 4
|
| Бизнес сектор | Безрецептурные препараты (обезболивающие, от простуды и гриппа, ...)
|
| Слоган | For persistent headaches. |
| История | Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" |
| философия | A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. |
| Проблема | Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. |
| Результат | The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide! |
| Тип медиа |
Телевидение
|
| Продакшн Студия |
Revolver
|
| Главный креативный директор |
David Guerrero
|
| Креативный директор |
Rey Tiempo
|
| Копирайтер |
Red Ollero
|
| Директор рабочей группы клиента |
Cindy Evangelista
|
| Специалист по работе с заказчиками |
Iking Uy
|
| Руководитель клиента |
Christian Galvez
|
| Стратегический планировщик |
Cristina Buenaventura
|
| Продюсер |
Aldous Pagaduan
|
| Директор |
Joel Limchoc
|
| Оператор-постановщик |
J.A. Tadena
|
| Послепроизводственный этап |
PostManila
|
| Производство аудиофонограмм |
Hit Productions
|
| Исполнительный креативный директор |
Brandie Tan
|
| Исполнительный креативный директор |
David Guerrero
|
| Креативный директор |
Gary Amante
|
| Арт-директор |
Gary Amante
|
| Арт-директор |
JP Palileo
|
| Арт-директор |
Peepo David
|
| Копирайтер |
Rey Tiempo
|
| Копирайтер |
David Guerrero
|
| Продюсер |
Ino Magno
|
| Продюсер |
Idda Aguilar
|
| Руководитель клиента |
Edward Go
|
| Руководитель клиента |
Jay Lopez
|