ABSOLUT - "New Definition of Love"

Jandl

Jandl Bratislava, Slovakia

Премии

185

Это объявление является частью "ACT Responsible Collection"

Бренд: ABSOLUT
Страна: Slovakia

Рекламодатель: Pernod Ricard

Заголовок	New Definition of Love
Brief	In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Absolut believes that true love is not exclusive or limited, so the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.
Агентство	Jandl
Кампания	New Definition of Love
Рекламодатель	Pernod Ricard
Бренд	ABSOLUT
Дата первой трансляции/Публикации	2022 / 2
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Context: In the Dictionary of the Contemporary Slovak Language, the definition of love is not only uncontemporary but also discriminatory against the LGBTQ+ community. The dictionary defines love as affection ONLY for the opposite sex.Idea: Absolut believes that true love is not exclusive or limited, which is why the brand partnered with LGBTQ+ influencers to challenge Slovakia to update its definition of love to be more inclusive and contemporary.Results: The initiative gathered over 13 million impressions, thousands of comments, and signatures and was covered by national media. But the BEST result was that The Linguistics Institute of the Slovak Academy of Sciences noticed the initiative, which officially changed the definition of love in Slovakia to be inclusive and contemporary.
Тип медиа	Анализ ситуации
Главный креативный директор	Bernd Fliesser
Креативный директор	Alex Strimbeanu
Копирайтер	Jakub Jurica
Стратег	Ivana Lužinová Váleková
Стратег	Patrícia Reichlová
Специалист по работе с заказчиками	Jakub Kováč
Специалист по работе с заказчиками	Kristián Ondriš
PR	Alexandra Gallisová
PR	Tatiana Kubišová
Арт-директор	Lucia Repová
Social Media Specialist	Soňa Časárová
Продакшн Студия	KIMONO Production