Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

31849

Бренд: Mazda
Страна: Israel

Рекламодатель: Mazda

Заголовок	The Blind Drive
Агентство	BBR Saatchi & Saatchi
Кампания	Prepare to Be Amazed
Рекламодатель	Mazda
Бренд	Mazda
Дата первой трансляции/Публикации	2016 / 11
Бизнес сектор	Легковые автомобили
философия	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Тип медиа	На открытом воздухе / вне дома
Длина	141 seconds
Исполнительный креативный директор	Jonathan Lang
Креативный директор	Eran Nir
Копирайтер	Ran Even
Арт-директор	Ori Hasson
Руководитель группы по связям с рекламодателями	Chen Halpern
Делопроизводитель	Gil Gershon
Делопроизводитель	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Руководитель производства	Dorit Gvili
Продюсер	Alon Shmoelof
Creative Coordinator	Eva Hasson
Креативный директор цифрового формата	Idan Kligerman
Social Media Edito	Aviv Melamed
Продакшн Студия	Tiferet