Saga Nori (Seaweed) / City Promotion - "The Edible Business Card"

Geometry Japan

Geometry Japan Tokyo, Japan

Премии

11821

Бренд: Saga Nori (Seaweed) / City Promotion
Страна: Japan

Рекламодатель: Saga Nori (Seaweed) / City Promotion

Заголовок	The Edible Business Card
Агентство	Geometry Japan
Кампания	The Edible Business Card
Рекламодатель	Saga Nori (Seaweed) / City Promotion
Бренд	Saga Nori (Seaweed) / City Promotion
Дата первой трансляции/Публикации	2017 / 2
Бизнес сектор	Кредитные карты
философия	When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Результат	We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Тип медиа	Электронная коммерция
Длина	90 seconds
Исполнительный креативный директор	Masato Mistudera
Арт-директор	Akihiko Ono
Копирайтер	Kengo Arima
Planner	Kengo Arima
Director	Kengo Arima
Музыка	Kengo Arima
Креативный директор	Yasuo Matsubara
Producer	Masao Omokawa
Camera	Yuta Shimotsu
Art	Yukimo Yoshida
Song	Aki Kumamoto
Смеситель	Yuji Murata
Управляющий производством	Miyu Okuda
Креативный продюсер	Naoki Miyazoe
Делопроизводитель	Naoki Miyazoe
Креативный продюсер	Daisuke Mishima
Делопроизводитель	Daisuke Mishima
Креативный продюсер	Kanao Takeuchi
Делопроизводитель	Kanao Takeuchi
Cooperation	Tomonori Kobayashi
Cooperation	Masami Hase
Cooperation	Hironori Ochi
Cooperation	Chihiro Komatsu
Cooperation	Shigeru Yamamoto
Web Corder	Sayuri Hara
Веб-директор	Daiki Hamamoto
Scenario Writer	Frederico Garcia
Producer	Heater Richardson
Producer	Shumpei Negami
Редактор	Billy Montross
Regional Executive Creative Director (Asia Pacific)	Dani Comar