| Заголовок | Decisive Moments - Lewis Hamilton |
| Агентство | BBH |
| Кампания | Decisive Moments - Lewis Hamilton |
| Рекламодатель | Vodafone |
| Бренд | Vodafone |
| Дата первой трансляции/Публикации | 2008 / 3 |
| Бизнес сектор | Услуги телекоммуникации |
| Слоган | Make the most of now. |
| История | Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing. |
| Проблема | Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Nice Shirt Films |
| Послепроизводственный этап | Glassworks |
| Актер / Знаменитость | Lewis Hamilton |
| Менеджер по рекламе | David Wheldon |
| Креативный директор | Nick Gill |
| Креативная команда | Ian Williamson |
| Креативная команда | Steve Wakelam |
| Планировщик счета | Sarah Watson |
| Продюсер агентства | Ruben Mercadal |
| Продюсер Продакшн Студии | Richard Martin |
| Директор | Sean Meehan |
| Оператор-постановщик | Sean Meehan |
| Редактор | Paul Watts |
| Редакционная компания | The Quarry |
| Композитор | Tom Hodge |
| Голос | Judi Dench |
| Продюсер | Sam McGarry |
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