| Заголовок | Penthouse |
| Агентство | Roose & Partners |
| Кампания | New Shogun - Mitsubishi |
| Рекламодатель | Mitsubishi Motors of North America |
| Бренд | Mitsubishi |
| Posted | Декабрь 2000 |
| Продукт | Shogun |
| Бизнес сектор | Легковые автомобили |
| Слоган | Identify Yourself |
| История | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
| Тип медиа | Журнал |
| Рынок | United Kingdom |
| Креативный директор | Nick Fordham |
| Копирайтер | Matt Bartley |
| Арт-директор | Andy Wyton |
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