| Заголовок | Signs |
| Агентство | Roose & Partners |
| Кампания | Signs |
| Рекламодатель | SCA Group |
| Бренд | Bodyform |
| Posted | Март 2000 |
| Продукт | Sanitary Protection |
| Бизнес сектор | Гигиена и средства личной гигиены |
| Слоган | Bodyform-ed For You |
| История | Whoooooooa
BODYFORM In one of the most difficult to advertise product categories, massively outspent by P&G, one brand not only survived but actually increased its market share. Bodyform advertising consistently talked to women with a relaxed, confident tone of voice. And with the help of that music, the brand achieved the same levels of awareness as the competition with three times less media spend. Bodyform is now well established as a strong no. 2 brand in the sanpro market. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Продакшн Студия | Intro |
| Креативный директор | Nick Fordham |
| Копирайтер | Karen Duffin |
| Арт-директор | Richard Ward |
| Продюсер агентства | Jessica Ferguson |
| Директор | Julian Gibbs |
| Актер / Знаменитость | Lisa I?Anson |
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