Заголовок | Two London |
Агентство | TBWA\RAAD |
Кампания | The World is Tricky |
Рекламодатель | Mashreq Bank |
Бренд | Mashreq Bank |
Дата первой трансляции/Публикации | 2020 / 2 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
Слоган | In case your luggage goes to the wrong one |
История | Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage. |
Тип медиа | Печать |
Направление творчества/искусства | Pedro Velasquez |
Creative / Copywriter | Leonardo Konjedic |
Направление творчества/искусства | Oswaldo Sa |
Исполнительный креативный директор | Bruno Bomediano |
Исполнительный креативный директор | Manuel Bordé |
Главный креативный директор | Walid Kanaan |