| Заголовок | Cut It Out! 3 |
| Агентство | McCann Erickson Japan |
| Кампания | Cut It Out! - OLFA |
| Рекламодатель | OLFA |
| Бренд | OLFA Cutter |
| Posted | Май 2006 |
| Продукт | Cutter |
| Бизнес сектор | Оргтехника |
| Слоган | Cut It Out! |
| История | This advertising is to show the quality of OLFA's cutter: sharpness. In order to illustrate it, the theme is "things we want to cut off from our society." In this advertising, OLFA's cutter "cuts off" environmental and social issues existed in our society such as industrial areas that cause serious air pollution, the excessive amount of smoking and graffiti on the wall that spoils the appearance of the city. The strategy of this advertising also increases consumers' awareness regarding environmental issues. |
| Тип медиа | Печать |
| Рынок | Japan |
| Исполнительный креативный директор | Jeremy Perrott |
| Копирайтер | Jeremy Perrott |
| Арт-директор | Hideto Yagi |
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