| Заголовок | Lanes |
| Агентство | DDB Group Aotearoa |
| Кампания | Lanes |
| Рекламодатель | New Zealand Coastguard |
| Бренд | New Zealand Coastguard |
| Posted | Июль 2011 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | When was the Last Time you Practiced your 30KM Freestyle? |
| Тип медиа | Печать |
| Исполнительный креативный директор | Toby Talbot |
| Арт-директор | Lisa Fedyszyn |
| Копирайтер | Jonathan McMahon |
| Копирайтер | Rory Mckechnie |
| Арт-директор | Damian Galvin |
| Ретушер | Gordon Moir |
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