| Заголовок | Torch |
| Агентство | DDB Group Aotearoa |
| Кампания | Coastguard's MayDay Appeal week |
| Рекламодатель | New Zealand Coastguard |
| Бренд | New Zealand Coastguard |
| Posted | Июль 2011 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| Слоган | This Time it's the NZ Coastguard Asking for Help |
| философия | New Zealand Coastguard volunteers work 365 days a year, saving lives on our seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard's MayDay Appeal week. |
| Тип медиа | Печать |
| Исполнительный креативный директор | Toby Talbot |
| Креативный директор | Regan Grafton |
| Арт-директор | Brett Colliver |
| Копирайтер | Simone Louis |
| Ретушер | Gordon Moir |
| Фотограф | Steve Boniface |
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