EVP Method Studios, MD Advertising North America
at
Method Studios
New York, United States
| Заголовок | Days of Hope (case study) |
| Агентство | Saatchi & Saatchi Berlin |
| Кампания | Days of Hope |
| Рекламодатель | Samusocial, Diakonie, Spravedlivaya Pomosch, Shelter, PCK |
| Бренд | Samusocial |
| Дата первой трансляции/Публикации | 2013 / 1 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity. |
| философия | The office in each participating country partnered with a charity that helps those living on the streets and persuaded a TV station to take part in the campaign. Already launched in Romania and Russia, the campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too. In Romania, the charity Samusocial is supported by Prima TV, in Russia, Spravedlivaya Pomosch is supported by TV Rain, in Serbia, Shelter is supported by TV Pvra, in Switzerland, SPS (Sozialwerke Pfarrer Sieber) is supported by TV Züri, in Poland, PCK (Polski Czerwony Krzyż) is supported by TVP INFO. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Рынок | Poland, Romania, Russia, Serbia, Germany, Switzerland |
| Исполнительный креативный директор | Oliver Kapusta |
| Исполнительный креативный директор | John Pallant |
| Исполнительный креативный директор | Johan Ohlson |
| Исполнительный креативный директор | Stuart Robinson |
| Исполнительный креативный директор | Veljko Golubovic |
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