| Заголовок | Domain Campaign |
| Агентство | The CooperGroup Ltd |
| Кампания | Domain Campaign |
| Рекламодатель | Register.com |
| Бренд | Register.com |
| Posted | Август 2000 |
| Бизнес сектор | Интернет-сайты (за исключением интернет-провайдеров) |
| История | A personalized self-mailer was designed to promote how easy and inexpensive it is to create your own Web address by using register.com. |
| философия | First use personalization along with a strong, appealing proposition: Make a name for yourself on the Web...yours! From there we first clarified what Domain Registration is, and why it'a valuable and timely thing to do. From there the copy reveals the ease and benefits of letting register.com do the work for you and finally, encourages the recipient to go to the register.com Web site to sign up. |
| Проблема | To both inform the recipient and provide an effective call to action. It could not be assumed that the audience already knew what a Web address is, and how valuable it is today to have one, even if they already have an e-mail. address. |
| Тип медиа | Прямой маркетинг |
| Рынок | United States |
| Креативный директор | Harold Cooper |
| Копирайтер | Robert Newell |
| Арт-директор | William O'Brien |
Больше работы
СМОТРЕТЬ ВСЕMilk West - Snack Time
- БРЕНД:
- Milk
- АГЕНТСТВО:
- DDB Canada
Airport (under 30s)
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- Netflix
- АГЕНТСТВО:
- DDB Canada
Emergency Room
- БРЕНД:
- Milk
- АГЕНТСТВО:
- DDB Canada
Proposal
- БРЕНД:
- Netflix
- АГЕНТСТВО:
- DDB Canada
Test Results
- БРЕНД:
- Netflix
- АГЕНТСТВО:
- DDB Canada
Airport
- БРЕНД:
- Netflix
- АГЕНТСТВО:
- DDB Canada