The 30” ad uses stop-frame animation to bring the GreenVale potatoes to life and was produced by award-winning animators Blinkink and features the voices of actor Stephen Mangan and comedian Marc Wootton. Set within the confines of a bag, the ‘chatty’ potatoes muse on what it means to be a GreenVale potato, swiftly escalating into a witty tongue-twister.
философия
To communicate that a GreenVale potato is a better tasting potato.
Проблема
It is a challenge to breathe life and personality into a commoditised product. To communicate that a GreenVale potato is a bettet tasting potato, we needed to create a vehicle for the consumer to connect with both the product and the brand.
Результат
A funny, engaging ad that communicates the products taste difference in a memorable way.