Grey Worldwide - "Detergent"

Grey Group China

Grey Group China Beijing, China

4053

Бренд: Grey Worldwide
Страна: China

Рекламодатель: Grey Worldwide

Заголовок	Detergent
Агентство	Grey Group China
Кампания	Yellow Line - Grey Worldwide
Рекламодатель	Grey Worldwide
Бренд	Grey Worldwide
Posted	Сентябрь 2004
Продукт	Agency Self Promotion
Бизнес сектор	Реклама и связь
История	HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands.
философия	With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
Проблема	With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
Тип медиа	Журнал
Рынок	China
Фотограф	KH Chia
Креативный директор	Kevin Lee
Арт-директор	Kevin Lee
Арт-директор	Wenlong Li
Арт-директор	Sam Shen
Копирайтер	Kaiyu Shen
Арт-директор	Michael Wong
Other	Chan Chou Wong