Заголовок | Beautiful Day |
Агентство | FCB Canada |
Кампания | Save our Climate - WWF |
Рекламодатель | WWF |
Бренд | WWF |
Posted | Май 2007 |
Продукт | Corporate |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
Слоган | Ignoring global warming won't make it go away. |
История | The "Beautiful Day" TV commercial is part of a national (English only) campaign. The objective of the mass media communication was twofold: 1. to continue to re-brand WWF-Canada to more accurately reflect its work as a global conservation organization and specifically raise awareness of their fight to solve global warming 2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message. |
Тип медиа | Телевидение |
Длина | |
Рынок | Canada |
Директор рабочей группы клиента | Bill Baker |
Продюсер агентства | Judy Hamilton |
Креативный директор | Robin Heisey |
Редактор | Pete McCauley |
Арт-директор | Joe Piccolo |
Оператор-постановщик | Chris Sargeant |
Копирайтер | Chris Taciuk |