Darmon Milano - "Ugo"

Grey United Milan, Italy

4446

Бренд: Darmon Milano
Страна: Italy

Рекламодатель: Darmon Milano

Заголовок	Ugo
Агентство	Grey United
Кампания	Soften yourself - Darmon
Рекламодатель	Darmon Milano
Бренд	Darmon Milano
Posted	Июль 2008
Продукт	Darmon Cashmere
Бизнес сектор	Мужская одежда
Слоган	Soften Yourself
История	The campaign was developed into 3 subjects, 3 portraits of people wearing Darmon cashmere.
философия	We wanted to break the ties with the previous communications, opting for a witty and unusual communicative style which is rare in fashion. There are no classic fashion models, but people looking mad, bad and dangerous to know. Definitely no oil paintings, then. The head 'Soften yourself' plays wittily with the visuals, emphasizing the softness of Darmon fabrics, 'hoping' that its extraordinary softness would go beyond the simple tactile experience and actually mellow even the harshest personalities.
Проблема	Darmon Milano is a brand with a long tradition in fashion, and its name is a guarantee of style and quality. The main object of the press campaign was the cashmere line; the objective was to differentiate the brand from the glossy, often too uniform communication typical of its sector.
Тип медиа	Журнал
Рынок	Italy
Исполнительный креативный директор	Pino Rozzi
Исполнительный креативный директор	Roberto Battaglia
Копирайтер	Luca Beato
Арт-директор	Micol Talso
Фотограф	Paolo Zambaldi
Закупщик художественного оформления	Maria Benenati
Руководитель группы по связям с рекламодателями	Marianna Tognini
Руководитель рекламодателя	Andrea Monteverdi