| Заголовок | Discover the Ambassador journeys |
| Агентство | McCann London |
| Кампания | All Worth It |
| Рекламодатель | L'Oréal |
| Бренд | L'Oréal/Prince's Trust |
| Дата первой трансляции/Публикации | 2017 / 2 |
| Бизнес сектор | Косметика, товары для красоты и парфюмерия |
| История | The new ‘All Worth It’ campaign, created by McCann London with media partner Maxus, sees 15 ambassadors including Dame Helen Mirren, Cheryl, Katie Piper, Marcus Butler and Louisa Johnson share their own personal stories in a series of films highlighting how they have been affected by self-doubt. They will continue to be involved in a number of ways, from supporting via their own social media channels to participating in training courses and at the centres. The campaign is the latest in L’Oréal and McCann’s 45-year relationship. The ambassador films will be available online and supported by extensive social, national press, magazines and large format out of home activity, including a spot at the iconic Piccadilly Circus billboard site. The confidence training programme, which will form part of The Trust’s existing courses, will run across all 18 Prince’s Trust centres and will also be available digitally via The Trust’s new online digital learning platform. The programme will address issues such as body language, communication, employability and relationships while the online platform will connect young people to e-mentors from L’Oréal and other organisations who can provide online advice and support. |
| Тип медиа | Брендированный контент |
| Длина | |
| Креативный директор | Robert Brown |
| Планировщик счета | Emily Ellis |
| Направление творчества/искусства | Regan Warner |
| Директор рабочей группы клиента | Shelley Bowcher |
| Управляющий партнер | Lisa Conway |
| Руководитель проекта | Louise Hawthornthwaite |
| Руководитель планирования группы | David Frymann |
| Управляющий делами | Alison Webber |
| Медиа-агентство | Maxus Global |
| Послепроизводственный этап | Tag |
| Продакшн Студия | Storner |
| Продюсер | Pierre Garnier |
| Директор | Fabien Constant |
| Актер / Знаменитость | Helen Mirren |
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