| Заголовок | Glass Legs 3 |
| Заголовок (оригинальный язык) | Mizuno Vidro 3 |
| Агентство |
AlmapBBDO
|
| Кампания |
Mizuno Glass
|
| Рекламодатель |
Alpargatas
|
| Бренд |
Mizuno
|
| Дата первой трансляции/Публикации |
2003 / 3
|
| Продукт |
Mizuno Wave
|
| Бизнес сектор | Обувь
|
| Слоган | Mizuno Wave. The world's best impact absorption technology. |
| Слоган (оригинальный язык) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| История | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| философия | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| Проблема | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| Тип медиа |
Журнал
|
| Рынок | Brazil |
| Креативный директор |
Tales Bahu
|
| Креативный директор |
Luiz Sanches
|
| Копирайтер |
Sophie Schoenburg
|
| Копирайтер |
Gustavo Sarkis
|
| Арт-директор |
Roberto Fernandez
|
| Директор рабочей группы клиента |
Fico Meirelles
|
| Делопроизводитель |
Cristina Chacon
|
| Фотограф |
Claus Stellfeld
|
| Продюсер агентства |
José Roberto Bezerra
|
