Luiz Sanches

Luiz Sanches

chief creative officer at BBDO North America
New York, United States

Обо мне

Ass CCO North America, Matt work closely with David Lubars, global chief creative officer, BBDO Worldwide, along with the creative leadership across the North America offices to oversee the creative product and output.

Before taking this new role, Luiz has been with AlmapBBDO for 23 years. The agency was the world’s most awarded in 2017, 2010, 2005 and 2004, according to the Gunn Report. It was named Agency of the Year at Cannes Lions four times.

He first joined AlmapBBDO as an art director. In 2002, he became a Creative Director and since 2013, he has been a partner and Chief Creative Officer.

Luiz believes in the power of truly creative, simple and innovative ideas, and has applied this principle in memorable campaigns for both local and global advertisers including Volkswagen, HP, Visa, Pedigree, Havaianas, Pepsi, Getty Images, O Boticário and iFood, among others.

He was named most awarded creative director in the world in 2009 by the Gunn Report. In both 2010 and 2011, he was the most awarded creative director at the Cannes Lions, an accomplishment that helped AlmapBBDO win the title of Agency of the Year twice in a row. In 2017, under his creative leadership, Almap was named the most awarded agency in the world by the Gunn Report. In 2016 and 2015, the agency was in the third and second positions, respectively, in the same publication. In 2016, Almap was named Agency of the Year at the Cannes Lions, with award-winning work for HP, Volkswagen, Getty Images, Havaianas, Pedigree and Visa. The following year, it was the second most awarded agency at the Festival.

He has also been awarded at the D&AD, The One Show, Clio Awards, NY Art Directors Club, New York Festival, El Sol and FIAP. He has recently been invited to become a member of the international board of directors of The One Club. He has recently been named one of the top creative directors in Latin America by Argentinean publication LatinSpots.

Опыт в секторе
Премии

Моя работа

SEE ALL WORK
82 Skin Like Me

Skin Like Me

БРЕНД:
Bepanthen
АГЕНТСТВО:
Energy BBDO
1245 Flying Guardians

Flying Guardians

БРЕНД:
Greenpeace
АГЕНТСТВО:
AlmapBBDO
4081 Undercover Commentator

Undercover Commentator

БРЕНД:
Lay's
АГЕНТСТВО:
AlmapBBDO
5035 ePolice Station

ePolice Station

БРЕНД:
Wonder Women Tech
АГЕНТСТВО:
AlmapBBDO
721 Extinto

Extinto

БРЕНД:
Extinto
АГЕНТСТВО:
AlmapBBDO
332 New Recruits

New Recruits

БРЕНД:
Change the ref
АГЕНТСТВО:
Energy BBDO
1520 #MakeYourLovePresent

#MakeYourLovePresent

БРЕНД:
O Boticário
АГЕНТСТВО:
AlmapBBDO
275 Breasts

Breasts

БРЕНД:
Pepsi Twist
АГЕНТСТВО:
AlmapBBDO
9866 Just Joking

Just Joking

БРЕНД:
Sandy Hook Promise
АГЕНТСТВО:
BBDO New York

Должности

Chief Creative Officer, BBDO North America
New York, United States
April 2022 - В настоящее время здесь (2 года)
Partner and CCO
São Paulo, Brazil
2002 - В настоящее время здесь (22 года 3 месяца)
Luiz Sanches first started his career in advertising in 1992 at DM9DDB. In 1995, he joined AlmapBBDO, where he’s currently the Chief Creative Officer. Sanches has amassed 86 Lions plus a Grand Prix at the Cannes Festival. He has been named the world’s most awarded creative director by prestigious publications including the Gunn Report and Werben & Verkaufen. 
1245 Flying Guardians

Flying Guardians

БРЕНД:
Greenpeace
АГЕНТСТВО:
AlmapBBDO
4081 Undercover Commentator

Undercover Commentator

БРЕНД:
Lay's
АГЕНТСТВО:
AlmapBBDO
5035 ePolice Station

ePolice Station

БРЕНД:
Wonder Women Tech
АГЕНТСТВО:
AlmapBBDO
721 Extinto

Extinto

БРЕНД:
Extinto
АГЕНТСТВО:
AlmapBBDO
1520 #MakeYourLovePresent

#MakeYourLovePresent

БРЕНД:
O Boticário
АГЕНТСТВО:
AlmapBBDO
275 Breasts

Breasts

БРЕНД:
Pepsi Twist
АГЕНТСТВО:
AlmapBBDO
19878 Generations

Generations

БРЕНД:
Volkswagen
АГЕНТСТВО:
AlmapBBDO
5305 Guarded Bus Stop

Guarded Bus Stop

БРЕНД:
Eletromidia
АГЕНТСТВО:
AlmapBBDO
966 The Ilusiads

The Ilusiads

БРЕНД:
Transparencia Brasil
АГЕНТСТВО:
AlmapBBDO
1667 Taste Like Competition

Taste Like Competition

БРЕНД:
Habib's
АГЕНТСТВО:
AlmapBBDO

Other professional activities

Cannes Lions

Awards Jury Member
2020 (1 год)
Presidente de Júri - Outdoor

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