ADT - "Ving Takes Over ADT Social"

Publicis Sapient

Publicis Sapient Boston, United States

10454

Бренд: ADT
Страна: United States

Рекламодатель: ADT Security System

Заголовок	Ving Takes Over ADT Social
Агентство	Publicis Sapient
Кампания	Ving Takes Over ADT Social
Рекламодатель	ADT Security System
Бренд	ADT
Дата первой трансляции/Публикации	2015 / 2
Бизнес сектор	Потребительские и общественные услуги
философия	The insight: after 140 years in business, ADT had plenty of legacy and not a lot of relevance for tech-savvy security buyers. What they needed was a new voice to appeal to a new audience. So we launched a social takeover of the ADT Facebook and Twitter accounts starring Ving Rhames as the new face (and brand embodiment) of ADT—illustrating their marriage of strength and smarts. His obvious strength was also matched with a surprising warmth that mirrors the duality of the brand itself. This new Ving lens became a common thread, speaking to the world of security and automation in a decidedly new way. Our new tone was strong. And so were our results. Facebook and Twitter engagement rose by 57% and 98%, respectively. And a 140 year-old brand now has a distinctly modern point of view on security and automation.
Тип медиа	Социальные медиа
Длина	18 seconds
Главный креативный директор	Gaston Legorburu
North America Chief Creative Officer	Gary Koepke
Исполнительный креативный директор	Robert Kleman
Исполнительный креативный директор	Matthew Atkatz
Креативный директор	James Allen
Креативный директор	Andrew Goldstein
Ассоциированный креативный директор	Cesar Santos
Ассоциированный креативный директор	Brent Slone
Ассоциированный креативный директор	Matt Kelsen
Арт-директор	Frank Gomez
Копирайтер	Kylin Johnson
Junior Copywriter	Erik Fabregat
Junior Designer	Lara Israelson
Вице-президент (ВП)	Matt Kujawa
Директор рабочей группы клиента	Vanessa Martinez
Руководитель группы по связям с рекламодателями	Stephanie Altuve
Director, Marketing Strategy & Analysis	Greg Cordaro
Manager, Marketing Strategy & Analysis	Julie Mantis
Director, Social Studio	Stevie Dove
Social Engagement Lead	Andrew Choban