| Заголовок | Ugly Duckling |
| Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
| Агентство |
MRM//McCann
|
| Кампания |
Backwards Stories
|
| Рекламодатель |
Groupe PSA
|
| Бренд |
Vauxhall
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Легковые автомобили
|
| История | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
| Тип медиа |
Радио
|
| Creative President |
Adrian Botan
|
| Главный креативный директор |
Miguel Bemfica
|
| Главный креативный директор |
Vince McSweeney
|
| Исполнительный креативный директор |
Eduardo Battiston
|
| Исполнительный креативный директор |
Nick Cooper
|
| Head of Art |
Rafael Merino
|
| Копирайтер |
Alberto Espeja
|
| Копирайтер |
Joe Ivory
|
| Senior Art Director |
Jamie Buckingham
|
| Арт-директор |
Pablo Camarero
|
| Исполнительный креативный директор |
Chris Robertson
|
| Производство радио |
Justin Sanders
|
| Sound Editing |
Dave Bush
|