AdForum
David Smith
David Smith
Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising
Kansas City, United States
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ЗаголовокWhere It Starts
Агентство
Кампания Honda Racing
Рекламодатель Honda Motor Co., Ltd.
Бренд Honda Performance Development
Дата первой трансляции/Публикации 2010 / 5
Бизнес сектор Легковые автомобили
История “Where It Starts,” brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. 
“Where It Starts” follows the Honda IndyCar® engine inside Dario Franchitti’s race car back in time from the track all the way to its original creation at Honda Performance Development (HPD), the technical operations center for Honda’s high-performance racing programs. The time-lapsed journey, using actual HPD associates, shows the entire assembly of the engine in reverse, back to its individual parts, uncovering Honda’s commitment to innovation and passion for racing. 
Тип медиа Телевидение
Управляющий производством
Продюсер
Руководитель производства
Исполнительный продюсер
Директор
Продакшн Студия
Продюсер агентства
Продюсер исполнительного агентства
Копирайтер
Арт-директор
Креативный директор
Главный креативный директор

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