National Alliance for Tobacco Cessation - "Lovers"

GSD&M

GSD&M Austin, United States

Премии

4245

Это объявление является частью "ACT Responsible Collection"

Бренд: National Alliance for Tobacco Cessation
Страна: United States

Рекламодатель: American Legacy Foundation

Заголовок	Lovers
Агентство	GSD&M
Кампания	Anti-smoking - National Alliance for Tobacco Cessation
Рекламодатель	American Legacy Foundation
Бренд	National Alliance for Tobacco Cessation
Posted	Сентябрь 2008
Продукт	BecomeAnEx.org
Бизнес сектор	Антинаркотические/антиалкогольные/антитабачные заявления
История	The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
философия	Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Проблема	The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life.
Тип медиа	Веб Реклама / Баннеры
Рынок	United States
Больше информации	www.relearntriggertown.com
Исполнительный креативный директор	Mark Taylor
Креативный директор группы	John Trahar
Креативный директор группы	Luke Sullivan
Копирайтер	Stephen Land
Арт-директор	Cheyenne Gallion
Продюсер агентства	Shannon Swenson
Иллюстрация	Ordinary Kids
Анимация	Homero Cavazos
Иллюстратор	Ferris Plock
Программист	Homero Cavazos